Hwy2Help

Not just ideas. Hands-on help to get it over the finish line.

Most consultants hand you a plan and leave. We get into the weeds with your team, in sales, operations, software, and AI, and stay until it works.

Exit 2

Help ahead

Sales & growth
Manufacturing
AI, done safely

Where we can help

We don’t hand you a binder. Most problems don’t fit in one department, and we’ve worked across all of these, so we can see how they connect and do the work to fix them.

  • Safe, practical AI

    Get your team unafraid of AI and using it on real work, with sensible guardrails: which tools to use, what should never be pasted into a chatbot, a simple written policy, and hands-on training. AI moves fast, and so do the mistakes people make with it.

  • Sales and marketing

    Find where deals stall, build a sales process your team will actually use, and get your company known, on LinkedIn, on YouTube, and on the trade show floor.

  • Manufacturing and operations

    Sort out production bottlenecks, supplier trouble, quality problems, and the costs hiding in between. Lean and Six Sigma thinking, without the jargon.

  • Software, automation, and systems

    Stop typing the same information into three systems. Custom tools and automations, plus reliable computers and networks, documented so you’re never dependent on one person.

  • Selling or buying a company

    We’ve been through two private equity sales and several acquisitions from the inside. We’ll help you get ready, work alongside your attorney, and spot the contract terms that cause trouble later.

  • Connections

    Sometimes the answer is a person. Decades of trade shows, distributors, and industry boards mean we can usually find the right supplier, partner, or specialist, including cybersecurity experts when you need deeper protection.

How a project works

Every engagement follows the same four stops, whether it takes a week or a few months.

  1. Mile1

    We talk

    A free conversation about what’s going wrong and what a good outcome looks like.

  2. Mile2

    We map the route

    A short written plan with the scope, the timeline, and a clear price.

  3. Mile3

    We do the work

    Hands-on and in the weeds alongside your team, with regular check-ins so nothing is a surprise.

  4. Mile4

    We stay until it’s used

    Training, documentation, and follow-up until your team is actually using it. A tool nobody uses isn’t finished.

Who you’ll work with

Hwy2Help is family-owned and hands-on. Between us we’ve sold, built, managed, and fixed things across a lot of industries, and we’d rather put that experience to work than let it sit.

We take on a small number of clients at a time, so you work directly with us, not with a junior team.

We’re based in Flower Mound, Texas, minutes from DFW Airport. That makes it easy to meet you anywhere in the Dallas–Fort Worth area, and just as easy to get on a plane when the problem is somewhere else.

Kris Hanchette

Kris Hanchette

Founder

30+ years in manufacturing, sales, and technology, from the seventh employee at a CNC machine startup to its CEO. Kris helps companies grow sales, fix operations, put practical technology and AI to work, and get through big moments like selling the business.

Kris grew up in Rome, Illinois, a small river town outside Peoria, where his dad worked the factory floor at Komatsu Dresser and his grandfather ran the local Phillips 66. The family fixed everything themselves, from roofs to transmissions pulled at the junkyard. Kris learned early that most problems give way to someone willing to dig in.

He paid for college making pizzas at Chuck E. Cheese for $3.35 an hour, worked his way into the game room doing board-level repairs with an oscilloscope, and met his wife there. He was the only student in his robotics program who didn’t already work at Caterpillar. When he graduated into a recession, employers saw a pizza guy, so he took over a struggling restaurant in Ohio as manager and turned it around.

On a vacation to Dallas, he answered a small newspaper ad and met Ken Koelling, the founder of what would become MultiCam. Ken couldn’t hire him yet. Kris showed up at his door six weeks in a row until he did, at a $4,000 pay cut. Kris calls it the best pay cut he ever took.

He was employee number seven. Over 21 years, MultiCam grew about 20% a year, from roughly $1 million to $50 million and nearly 200 people. Kris installed machines in more than 20 countries, often rewriting the machine software in his hotel room at night based on what a customer had asked for that day. He had taught himself to program in sixth grade on a Commodore 64, and at MultiCam he taught himself Linux, Perl, PHP, and MySQL and built the company’s entire quoting and ordering system. Nobody told him he couldn’t. He sold $1.6 million in his first year in sales, grew sales more than 200% as VP of Sales, and became CEO. He led the company through the Great Recession and two private equity sales, growing revenue more than 50% and EBITDA more than 100%.

One of his best lessons came from someone on his own team, who closed the door and told him he said “me” too much and “we” not enough. He has built teams around “we” ever since. He also learned plenty the hard way, including what an owner or executive should negotiate before selling to private equity. Those lessons are now some of the most useful advice he gives.

“A lot of what I’m good at today, I survived doing wrong.”

Since MultiCam, Kris has been Executive Vice President of a concrete materials fabricator with eight facilities and 300 employees, led a factory automation and robotics branch, and grew an industrial manufacturer’s revenue 40% in a single year. Today he is building a European software company’s name in North America from scratch, using LinkedIn, YouTube, trade shows, and AI-driven tools.

Outside work, Kris runs, rides, and maintains 24 miles of mountain bike trail on Lake Grapevine. He volunteers on the senior leadership team for a regional Alpha program through his local church, and helps friends market their podcast. He and his wife have two grown children. And yes, he’s the one who started Hwy2Help, back when it wrote CGI scripts for webmasters.

What people who’ve worked with Kris say

From his LinkedIn recommendations, written by people who reported to him, worked beside him, or did business with him.

“Whether it’s long-term company vision or brass-tacks technical problem solving, Kris has clarity on the problem and solutions.”
James Fillmore, motion control engineer, MultiCam
“He is equally skilled in technically understanding the requirements of the products his company manufactured, the operations required to build them, and the sales and marketing to deliver them to the world.”
David Scheffrahn, reported to Kris at MultiCam
“I specifically say I worked with him, not for him. He pushed me out of my comfort zone, resulting in my personal and professional growth.”
Nicole Taylor, MBA, B2B industrial marketing leader, reported to Kris
“Kris has the ability, even in the most difficult of circumstances, to keep everyone focused on the big picture and delivering the bottom line.”
Demetra Koelling, EVP, General Counsel and Risk Officer
“I know he handles stressful situations and turns them into opportunities.”
Clayton King, sales engineer, Innovative-IDM
“He is technical yet has the ability to reach people in a way a lot of technical people cannot.”
Tony McGrew, reported to Kris at MultiCam
“He is the type of leader who focuses on the people he leads and not his own ego.”
Ran Rosin, did business with Kris for almost 15 years

Hear Kris on these podcasts

  • ThinkFactoryHow AI is changing packaging design, from parametric boxes to augmented reality displays.
  • Two Old BullsKris’s story, from Chuck E. Cheese to CEO, and what he learned selling a company to private equity.
  • Two Old BullsBuilding your personal brand on LinkedIn, with Jordan Yates.
  • I Bleeping Love PackagingSolving real customer problems, learning a new industry fast, and why Kris never introduced himself as the president.

Tell us what’s stuck.

Send a few sentences about the problem. We’ll read it personally and reply with honest thoughts, even if we’re not the right fit. If you’re in the DFW area, we’re happy to meet in person.